IF you can keep an open mind, and if you would like to consistently
outperform
your competitors,
avoid low-price competition and increase
your sales and profits,
then reading this entire report may prove to
be
The Most Profitable 15 Minutes Of Your Entire Week, Month, Or Even Year...
**********
You've Found This Page At THE Right Time! Read on To Take Advantage of My Huge 37% Mid-Summer SALE On
My Complete Platinum System And
Make 2010 Your "Best Year Ever!!!
(Offer available for the first 50 25 11 7 4 orders ONLY!)
**********

From: Larry Brown, CLP
Date:
Dear Fellow Green Industry Professional,
Are you facing any of these situations in your landscaping, outdoor lighting, tree care, or lawncare business?
- Whether you’re relatively new in the industry or a 20-year veteran, for some reason your business seems stagnant and you just can’t seem to get to the next level? Isn’t there a better way to generate more business and make more money?
- You’re frustrated with your income fluctuations or the “seasonal aspect” you’ve had to live with in the industry. One month everything looks OK, the next you’re scrambling to make ends meet. You’re wondering how to make a nice consistent income and get some time off. Living life on the income “yo-yo” is taking its toll on you, your family and your future.
- You sometimes feel out of control, putting out so many fires in your business it’s a miracle you have even a few minutes each day to work on growing your company. You might be working harder than ever but don’t seem to be getting anywhere. There are never enough hours in the day.
- You are frustrated, unhappy, maybe even disgusted with how little take-home money you get out of your business
- Competition has increased and, frankly, you're not sure what to do about it.
- You do an outstanding technical job but admit you lack the ability to effectively and affordably market your services.
- You detest "cheapest price" competition and would prefer to promote your services differently
- You are concerned that you have to worry about "where the next job is coming from" just to pay bills....your business may have grown, there may even be more income, but it's still not translating into wealth and security for you and your family
- You would be thrilled to do less work, especially less hard work, but make more money
|
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If any of the above sounds familiar, then this information is for you. Not long ago I stood in your shoes.
I too have faced ALL of the situations above.

Mike Hornung appears on the cover of Lawn & Landscape Magazine
in July 2005
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In 2003 I hired Larry to come to Minnesota to help me with our “growing pains”. Now, customer satisfaction, employee satisfaction, profits and repeat business is everyone’s goal at my company. Since implementing the “systems” from Larry Brown we have seen our profits grow from the low single digits to the teens.
If you need help with operations, systems, marketing, or the management areas of your business Larry Brown can help. He built a successful organization from the ground up and if he says he will help you, he will. Larry’s word in the green industry is gold! |
| |
Mike Hornung
Valley Green Companies
St. Cloud, MN |
My name is Larry Brown and I’m a PLANET Certified Landscape Professional. You may know of me through my participation in industry associations or through my involvement with two of the leading national franchise organizations within the green industry.
But, even if you’ve never heard of me that’s okay, my story might interest you.
You see, in 1996 I purchased some used mowers, a Bobcat and a truck and set out to build a landscaping business. I went to work operating under the theory that I would succeed if I provided the best “bend-over-backwards” landscape installation and maintenance services at the right price.
I was wrong.
Maybe you started your own business for some of the same reasons I did. For me, I wanted complete control of my time and my life. I wanted to make lots of money with no upside limits. More than anything I wanted to build a solid company that I could sell one day for a nice profit and have a secure future.
I Quickly Learned The HARSH REALITIES
Of The Landscaping Industry
For the next 19 months, I scrambled to get enough jobs and news clients to survive and pay the ever increasing bills. I tried everything, from putting out door hangers, to handing out and mailing brochures, to setting up trade show booths. But the time it took to get out and do several proposals a day, follow up with the ones I had already presented and still operate my business began to tear me apart. I had literally no time to do all the things that I wanted to do and I certainly could not afford them.
I knew I offered top-notch landscape services. All of my customers seemed thrilled when the job was done, and we even received our fair share of referrals. But there just didn’t ever seem to be enough jobs to make ends meet. Getting the jobs done and working with the customers was never a problem – finding them was!
Sure, I got jobs from my efforts and was able to “keep the doors open” in the early days. But, most of my advertising and marketing efforts were “marginal” at best. What’s worse, I spent hours each day driving around Atlanta giving estimates and writing proposals for people who were taking several bids or shopping for the cheapest price they could find - It was misery.
Then One Day, An Incredible Discovery…
One day in the middle of the summer I was able to set up a meeting with a friend of a friend who was in Atlanta doing some consulting work for a large manufacturing company. Strictly as a favor, this guy came to my office for a visit. I told him about all of the great landscaping jobs that we had recently completed. I told him about all of the equipment we purchased and all about my employees. And then I told him the bad news…one, I wasn’t making any money…and two, I was working so hard and for such long hours that I was literally burned-out.
To make a long story short, he taught me a VERY valuable lesson that day, one that literally changed my life. It went something like this:
The Most Important Thing That You Need To Learn To Succeed
Is not About Landscaping or Business Management
… It's About Marketing!
We chatted on this topic for fifteen minutes or so, and he left me with a short list of some books to buy, and a couple names and phone numbers. That was it. He left.
Thankfully I took his advice and immediately became a student once again. I started my shift from business manager and landscaper to marketer.
Now I know you probably think of marketing as a four letter word. But it’s really not. It’s not about being a ‘huckster’ or coming off as some kind of ‘slick’ used car salesman.
Professional marketing when done right will enhance your image, build your name recognition and most importantly…get your phone to ring with interested AND qualified customers that are eager to do business with YOU at the price YOU set, and on your terms.
For the next few months I read and studied everything I could get my hands on as it related to direct response marketing, and how other businesses used these techniques.
I invested tens of thousands of dollars on experts, consultants, and cutting-edge marketing information. I made all the "rookie" mistakes, learned my lessons, fixed the problems and honed the stuff that worked to almost-frightening effectiveness.
With this education, I assembled, developed, tested and proved numerous different and unusual strategies for easily, efficiently and affordably obtaining and keeping more good clients than I could handle.
These strategies were virtually unknown to anyone in the green industry and knowing them gave me a truly unfair advantage over all of the competition.
Immediately, The Seemingly Impossible Became Possible!
Using these systems and strategies, my business and life quickly began to change. My business went from a struggling money pit to a profit generating machine. I was working less, and making more money than I ever thought possible.
In June of 2003, perhaps my finest accomplishment was when I sold that business for a hefty 7-figure profit. The sale has enabled me to pursue things that I had previously only hoped for and dreamed about.
I have furthered my business and marketing interests and regularly receive handsome fees from landscape professionals and Cosmetic Surgeons from all across the country for marketing and business success help. What’s more, I’m now living “my dream” and developing commercial real estate along the Mississippi River.
There’s Only One Reason Why I Am Any Different Than You
Maybe you are impressed with my story or maybe you’re not, that makes no difference. What I want you to know is that I’m no different than you and have no special talents.
The only way you and I are different is that I enjoy remarkable success as a direct result of the systems that I developed and implemented in my business. On average, every dollar that I spent on promoting my business came back to me 10 fold. Every new maintenance account or landscaping job I sold after implementing the solid marketing strategies that you will see in a minute came to me automatically!
Now, I am not telling you any of this to “impress” you, but rather to impress upon you my personal experience since I started to develop and implement these systems in my company.
I know of no one else using my strategies in the green industry the same way that I use them. In fact, what is so unique about what I’m about to share with you is that these strategies will not only generate new customers for your business and keep them calling back for more services, but it will guarantee sizeable and steady growth in your company year after year.
You may say, “Wait a minute, I’m not a marketing person. I can’t do that.”
Well that’s nonsense; anyone can learn my step-by-step, easy to use systems, almost overnight!
STOP!
(Maybe you can save some time here)
My System Is Not Really For Everyone
When I said that anyone could use my systems and strategies that was not entirely true. Just because you run a landscape business, it doesn’t mean that my system for getting more of the type of jobs that you want and making more money with far less work is for you. I can save you some valuable time here - you can stop reading and toss this report in the trash if you are any of the following:
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If you are not willing to change.
-
If you operate a lousy company or do lousy work and deliver lousy products and services.
-
If you are more concerned with being like everyone else in the landscape industry than you are with making top profits from your business.
-
If you don’t think you will ever be successful.
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If you would rather spend your money on “image” building advertising than on profitable advertising that really works.
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If you are a whiner or complainer.
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If you are afraid of trying something different.
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If you are NOT any of the above and you are a hard working and ethical business person who wants a reliable system to help you grow your profits at a pace that you will not believe, then my systems WILL help you.
Best Of All, I GUARANTEE My Strategies Will Work.
In Fact, I Even Guarantee This Letter.
That’s right, I even guarantee this letter. I know that time is money and money is time. So, if you read this entire letter and honestly feel that I’ve wasted your time, you can write me a quick note in that regard and I’ll pay you $20.00 for your time. (Have you ever known anybody willing to guarantee the value and importance of a letter before?)
I understand that this is a rather “ballsy” guarantee and could cost me a significant amount of money. But after years of successfully using these systems myself and also observing others implementing them with huge success, quite frankly, I am prepared to back up all of my guarantees.
So What's the Secret To Getting The Best Jobs and
Avoiding the Low-Price Competition?
It's easy once you realize the most important knowledge you need is not about landscaping, plant identification or estimating -- it’s about marketing. To be more specific, it’s about:
Marketing Systems
I’ve rarely seen this subject mentioned at seminars or conferences or even in books for Green Industry professionals. But I can tell you for certain that if you don’t get a handle on your marketing systems, you can forget about creating and maintaining a large consistent income. You can expect to be a slave to your business for the rest of your life.
Being Good At What You Do Is Not Good Enough!
I cannot be gentle about this, even though you will not like hearing it. I’m about to share with you one fundamental truth that can liberate you from laboring for your dollars and settling for an average income. It can empower you to totally transform your business into a high-income profit generating machine that your competitors will absolutely envy. Here it is:
In the Green Industry today...
It’s not how much you know about running your business - nor is it the product choices or equipment purchases that you make - nor the employees that you hire that determine your income, it is how effective you are at marketing your business that creates the balance in your bank account.
You may feel that this is unfair or not the way that it should be. You can fight it (and maybe go broke). Or you can embrace this as an opportunity, and take the necessary steps to become as good at marketing your business as you are at getting the jobs done.
The unhappy fact is that you can provide the very best services, the best equipment, the cleanest trucks and the best customer care in the industry, and still starve to death if you cannot affordably and efficiently attract a steady stream of good new business, and keep the customers that you already have. You need systems to protect your customers from poachers. You need systems to affordably keep new work coming in. You need systems that enable you to sell jobs at YOUR prices.
What are marketing systems? Marketing systems are simple yet proven ways of attracting new prospects and customers without YOU having to personally be there. They are marketing promotions you “systemize” or use on an ongoing basis, to AUTOMATICALLY find the best new prospects for you.
Marketing Systems Maximize Your Earnings And
Give You Control Of Your Business And Your Life
You start to get consistent results. Not just occasionally, but every time. This occurs because every marketing activity in your business can be duplicated over and over, with the same desired outcome. Here’s an example of what simple marketing systems can do for you…
Take 2 landscape installation businesses and compare them: Both make about the same profit (for now). And both do about the same number of jobs each year.
In one business the landscaper lives off of 1-time jobs. His “strategy” is to consistently get new jobs. He’s running ads in newspapers, card decks and on local radio stations trying to get people to call him to come out and give them an estimate. He has no systems. He just keeps on advertising. When business slows down, he runs some ads. As soon as he gets one job, he’s frantically searching for the next one.
The second landscaper may have started off using the same new customer acquisition methods (although she didn’t have to), but this landscape contractor realized the importance of establishing marketing systems to ensure a constant stream of new (and profitable) business. Almost automatically, her systems maintain constant, personalized contact with every person that inquires about the services that she offers. Over the past few years she has cultivated over 300 clients who, because of her regular contact and continued service to them, refer over two-million dollars in new business to her each year – from just ONE type of marketing system. No prospecting, no frantic chases and no running around fighting low-price bid wars.
Now I Have 3 Questions For You:
- Which one of these companies do you think will be thriving and growing each year?
- Which business do you think has created such an automatic, steady stream of business; it could actually be sold for a huge multiple of its earnings at some point?
- Which business would you rather own yourself?
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Why Writing A Check Is Not Enough
Since 1998 I have worked with and observed many different landscape and lawn care businesses. Unfortunately, most of them make the exact same mistakes that I made.
They either look at how their competitors advertise and copy their ads (this is called “marketing incest” because after a while everyone’s ads look the same and have ever decreasing results), or they hire some designer or advertising agency type to do it all for them, thinking these folks know something that they don’t, or even worse, understand their business better than they do.
Or they do the unthinkable: They let some advertising “sales rep” from a newspaper, magazine, card deck company or the Yellow Pages design their advertising, making the promise that they will bring new business.
Want to try something funny next time?
Go ahead and ask any of these service providers to show you exactly how they are going to prove their materials will get you more business. Ask them how you will track the results. Then just sit back and watch them squirm. Why? Because they cannot positively prove that spending money on their programs will bring any kind of return. That’s where the big difference is - my material actually WORKS! Of course, that’s easy to say but I can back it up.
You see, I’ve developed a completely unique marketing system for attracting all the RIGHT kind of new business that you can handle. (In fact, it's so good it comes with the strongest, 100% risk-free guarantee ever offered, I'll explain that in a minute.)
Once you learn how to do marketing the right way, it’s like being able to write your own ticket. And that's exactly what I'll show you in a way that never comes off as being pushy or obnoxious.
I’m Here to Help, on an Entirely Risk Free Basis!
Keep in mind, none of this is theory or just ideas. These strategies have been proven and they can substantially increase sales and profits in any business.
And what’s more, I’ve done all the hard work for you! You won’t have to go out and reinvent the wheel like I had to do. Sure, you could go out and invest a ton of money and time to put this information together, but why? I’m prepared to hand it to you on a silver platter and guarantee that it makes a hugely profitable impact on your business.
I’ve designed everything to make certain that you increase your profits and start to take-back control of your marketing dollars in the shortest time possible and with as little work as possible. You can put every bit of it to work immediately.
You need to start using results-only, super-responsive, emotional marketing.
And that’s exactly what I’ll show you using my hyper-responsive, non-traditional, but “ethical”, direct response marketing strategies, all inside my main manual, called:
“How to Cash In More Green Industry Profits:
The Ultimate Guide to Making More Profits In A Month
Than You Now Make All Year”
It's full of things like:
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The amazing secret to using small ads to get dozens and dozens of hot prospective customers to CALL YOU!
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How to get loads of new referrals without resorting to nagging or trickery.
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Amazing secrets to leverage every activity you do. How you can do anything once and reap the benefits many times over.
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An easy way to use newsletters to drive customers to call you for more services like crazy.
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How to tap millions of dollars of goodwill, that surrounding businesses and other professionals have spent years developing (a virtually unheard of secret).
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How to reclaim "lost" customers using this simple reactivation technique!
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How to avoid the 12 worst advertising mistakes most landscape contractors make.
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How to get customers to come out and tell you which new services they really want to buy from you.
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Why you're sitting on a gold-mine and how to start profitably mining your customer files.
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How to make even the most hesitant and timid prospects respond to your marketing! (And the truth is most prospects are scared to contact you.)
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Learn how to stair-step your way to the big-money jobs using this non-threatening strategy.
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How to make it practically impossible for any prospect to say, "No" after a presenting them with a proposal.
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The right way to use testimonials to win over reluctant customers (and the quick and easy way to get them using just one single page).
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What photographs in brochures and fliers are really for.
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Why sending out a brochure by itself is a waste of money.
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How to model success from other industries to make quantum leaps in your own business.
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Why results are the only thing that counts and how to measure them.
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How to build your business using layers and layers of successful marketing techniques with zero risk.
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7 low cost/no cost ways to skyrocket your business!
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Virtually unknown way to get free advertising in any media you want; newspapers, magazines, TV, or radio.
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How to have vendors and suppliers finance your marketing efforts (and be absolutely delighted to do it).
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Why you must diversify and start producing multiple streams of profit for your business.
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How to know which publications and newspapers to run your ads in without spending a dime (this is easy insurance).
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4 elements that must be included in every ad or letter for maximum response!
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The 7 Secrets to making your Yellow Pages ad actually produce results (your yellow pages rep definitely does not know these).
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How to write letters that always get opened, read, and make customers come to you like a heat-seeking missile -- even if they've never heard of your company.
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The secret, hidden desires every customer really wants (tap into these and you'll own your market).
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How to package services to perk up profits 15%-20%.
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A 3 step, response driven model, which allows you only to talk with the hottest, most eager, customers..
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How to use free reports as "bait" for prospects to CALL YOU!
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How to quickly and easily create killer ads and those free reports, using a piece of equipment you probably already have.
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The single most important mind-set, which turns average income producing companies into wealth-building machines.
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How to use your marketing machine to continually reduce your yearly taxes and then produce a windfall of profit the next year.
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Uncover how to easily keep following up on your proposals and estimates (and if you don't you're leaving at least 50% of your potential profits).
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How to turn your marketing efforts on "auto-pilot" while you collect wads of profits.
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The exact words and letters to use when approaching other complimentary businesses and professionals, to generate tons of super-qualified prospects for you (with almost zero cost).
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A free 4" thick directory found in every public library to locate an almost endless supply of hot potential customers both residential and commercial.
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How to get your ads or mailings read by 500% more people (newspaper and magazine editor’s use this secret and you will too).
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How to scientifically raise your prices to achieve maximum profitability (and not one customer will ever mind).
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How to immediately add 10%-14% of extra pure-gravy profit to each job you get!
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How you can acquire customers at a loss and make obscene profits! (But only if you understand this simple strategy that none of your competition will ever recognize.)
This is just a fraction of what’s revealed in my manual.
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Any One of These Strategies Could
Literally Shoot Your Profits Through The Roof!
This system is unlike anything you've ever been exposed to. You won't find this information reading trade journals, attending industry shows or from any course you'll ever take. It's a completely unique system designed to optimize your profits and grow your business beyond your brightest expectations.
When I say system, I mean it. You get scientifically tested ads, fliers, letters, everything you need for creating a fresh stream of new customers and ethically garnering the most out of your existing ones.
Now, you might be skeptical (I probably would be too). That's why I want to make it so easy for you to put my entire system to work - totally at my risk.
Before We Go On, You Might Have Some Unanswered Questions
Or Concerns. So Here Are Some Of The Most Common:
Q. "My business is driven by word-of-mouth, all this "marketing" stuff isn't for me"
A. Yes, a great deal of your business comes from word-of-mouth and it will continue to. One major focus of the system is to generate and help control word-of-mouth and referrals. There are many strategies and techniques in the system that you've never considered before that will accelerate your current referral sources.
Unless you shape word-of-mouth you have no control over what your customers are saying. They could be saying anything about you, and even if it’s good, it still may not be the right thing. With this program you will get a true system for referrals and generating word-of-mouth business.
Q. “Will this work for both residential and commercial customers?”
Q. "Will all of this work for me in my part of the country? My customers are different."
A. People are people and they all respond to emotionally charged marketing, it just doesn't matter if you're in a major city or out in the country or if you’re dealing with a home owner or a property manager. These marketing systems will work anywhere—guaranteed! The key factor is, you'll be using proven methods that work no matter where you are, who your market is or what’s going on with the economy.
Q. “Will this work for all of the services that I offer?”
A. Yes. I have personally used these strategies and have proven them to work for landscape construction and installation, lawncare, landscape maintenance, landscape lighting irrigation and holiday lighting. My materials include examples for each of these services. They can also be easily applied to any other types of services that you may offer.
Q. "How long before I start seeing results with your system?"
A. Some techniques you'll see almost immediate results within 2 or 3 weeks. Others will take a little more time. Within a few months you will definitely see substantial results. But please understand if you don't apply any of these strategies, you won't see any results.
Q. "How much do these marketing methods cost to implement?"
A. The investment will vary from a couple dollars to several hundred. Of course you'll begin with the strategies that you can afford first. Then once you start seeing results, you can move on to the more expensive elements. But there's lots of no cost or low cost techniques included which generate tremendous results (7 to be exact).
Q. "You said your system is guaranteed. What kind of guarantee do you give?"
A. I give you the most daring, ironclad double guarantee you'll probably ever see in print.
Here it is:
Guarantee #1
A Full 90-Day (3 MONTH),
100% Unconditional Guarantee!
Use my complete systems for up to 3 full months in your business and if you're not positively amazed and excited about all the money you're going to make then I want you to send it back. Study every money-making idea, read every page, listen to everything, and put this system to work in your business for 3 months. If you are not amazed at the value then you can put it back in the box, send it back and you will get a full 100% refund. No hassles, no questions asked, and no hard feelings. You decide whether or not it works for you. You are the sole judge and jury, and if need be, executioner.
Guarantee #2
365-Day (1 YEAR) - TEN TIMES Guarantee!
If at the end of a full year you haven’t made at least 10 times, or 1000%, of the amount you've invested in this system, I honestly want you to return it. All you need to do is send me proof that you have taken the time and initiative to implement at least ONE strategy. Then ask me for a refund, and you will get it.
Let me repeat, I sincerely and genuinely do not want you to keep this system unless you are sure it's worth at least 10 times what you pay for it.
Re-read the above paragraphs for loopholes if you like. You won't find any. My money-back guarantees are absolute. That's how sure I am you'll profit incredibly from my system--see if I'm right! |
***********
You've Found This Page At THE Right Time! Read on To Take Advantage of My Huge 37% Off, Mid-Summer SALE On The Complete Platinum System!!!
(Offer available for the first 50 25 11 7 4 orders ONLY!)
**********
Plus, as one of my members you'll be able to get answers to any marketing questions by emailing me on my private email address which you will be provided or by faxing my office, 24 hours a day. Unlike other publishers of "How-To" information, we will never leave you wondering if you're on the right track or if you're doing something wrong.
Am I crazy to make such a no-lose, zero-risk offer like this? Maybe. Maybe not. All I know is that I want to build a lasting relationship with you, and this is the best way I know how to get you to seize this opportunity.
I know that when you start adding zeros to your bottom line... once you start enjoying your business again, and having more fun again--then I can count on you to be a satisfied client forever.
Q. “What makes your strategies so special or any different than those taught by other consultants?”
A. What you will find here is NOT what everyone else is doing. Here are the biggest differences:
- My strategies get people to call you who already know they want to hire YOU.
- When prospects call they will already be convinced that you are their best choice. They will not be simply requesting an estimate or shopping your prices all over town.
- My strategies train your customers to consistently seek you out for new and different services and mold then into customers for life.
- My strategies attract only the highest profit jobs, the most desirable types of jobs and additional business opportunities
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With the purchase of one of my marketing systems, that's only the beginning of our relationship. You can use my private email address, or 24 hour fax helpline to answer your marketing questions.
Just one more point about your natural skepticism. I've given you the fairest, most solid guarantee of any program on the market. Think about this: Do you or any other landscape professional give a 100% unconditional money back guarantee?
Now what if I showed you how to generate only 2 or 3 new landscaping, irrigation or lawn care jobs each month? (I'm willing to bet it will be a whole bunch more once you begin using just a few of my secrets!)
Do you realize how much profit this can generate for your business?
My system contains absolutely everything you need to start reinventing your business, almost overnight. Just about everything is already done for you (you just need to plug in your name.) And if you tried doing all of this yourself, you would easily spend years and thousands of dollars trying to duplicate what I've assembled for you--and still not get the results I can give you. |
There's No Need To Reinvent The Wheel.
Everything Is Ready For You, Absolutely Turn-Key,
And All Laid-Out For You Step-By-Step.
Everything you need to succeed is in my system. Take a look at what you get, with either of my two levels of membership:

The Basic System:
System Component #1
First, you get my huge manual titled, "How To Cash-In More Green Industry Profits: The Ultimate Guide To Making More Profits In A Month Than You Now Make All Year” (A $450.00 Value)
This massive, jam-packed binder is the heart of the information for either membership. The manual shows you every available option for increasing the amount of the right kind of jobs for your business and to taking back total control of your life and your destiny.
Included with this manual is a CD with all the forms, letters, ads and tons of other examples pre-done and ready for you to use. Just plug in your information and you’re ready to go.
It's a huge collection of everything we talked about, all ready for you to begin unlocking your businesses true potential. Simply put it's:
The Greatest Gold-Mine of Sure-Fire Marketing Strategies
For Attracting & Keeping The Best Customers
And Avoiding Low Price Competition!
All Crammed Into One Manual
Your biggest problem after reading through all these ideas will be sleeping. Your mind will be racing a mile-a-minute as you uncover the bonanza of profitable options that begin to open up for you.
System Component #2
Second, you get the complete “Insider Secrets To Marketing Your Green Industry Contracting Business” 6-Part Audio Coaching Series” (a $350.00 Value)
You’ll receive a complete set of this brand new program on six audio CDs, covering over 7 hours of new material. You’ll be able to listen to these audios anywhere you are.
Whether driving in the car, working out at the gym or just lounging around the house, you’ll want to listen to these powerful audios over and over again to fully ‘imprint’ all of the breakthrough ideas, concepts and techniques presented.
You’ll hear the ultra ‘hush-hush’ secrets for getting more business in the door while you relax. Here’s what you can look forward to:
- Part Two: Referral Systems and Endorsements -
Most contractors rely on referrals for somewhere between 20%-75% of their business. Yet these same contractors give no thought whatsoever to having a system in place for referrals. They simply wait around and hope that referrals will come in. This session will focus on strategies and techniques that you've never considered before that will accelerate your current referral sources. Plus, I’ll let you in on the best way to tap into millions of dollars of goodwill, that surrounding businesses and other professionals have spent years developing (a virtually unheard of secret to flood your company with new business).
- Part Three: Working With Your Existing Client Base & Other Internal Strategies
You are literally sitting on a gold mine this very moment right inside your job files. It’s true and the fastest, straightest path to developing massive business growth is consistently going after your past and current clients. Your clients trust you, they have faith in your abilities, and they like you. So wouldn't it make sense to become proactive, even "ethically" aggressive -- in marketing to your existing clients? You'll quickly find your easiest source of new profits using these ideas.
- Part Four: Advertising, Direct Mail And Yellow Pages -
Advertising is probably the single, biggest area where most contractors will throw away vast sums of money. Newspapers, magazines, radio, TV, yellow pages, direct mail – those all add to hefty sums if used improperly. But not anymore because I want to share with you the secret that will instantly make you more money the next time you run any advertising. Plus, exactly how to skyrocket your response 500% or more!
- Part Five: The Internet And Email Marketing -
The Internet is absolutely huge but the sad truth is nearly every green industry contractor’s website I’ve looked at is missing the boat! Find out exactly how to capture email addresses and automatically follow-up on prospective clients without lifting a finger. Discover the real way to drive interested and qualified traffic to your website without going broke or spending tens of thousands on computer “geeks”. Your site can be in front of eager prospects in 10 minutes or less. (I’ve lived and breathed the Internet for the last 3 years and have made some very nice profits online so this is going to one of the most eye-opening calls you’ll hear!)
- Part Six: Ongoing Marketing
Our final session together is going to cover exactly what you should be doing month-in and month-out to ensure a steady flow of business. You’ll see how to use a marketing calendar to plan your promotions. Find out an easy way to use client newsletters that really drive business to you. And lots more…
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System Component #3
Third, you’ll get TWO “Priority” 2nd Opinion Reviews of Your Marketing Materials (A $300.00 value)
This is an extremely valuable service. In fact, this alone will be worth many times your entire investment. I have been hired by landscape contractors, cosmetic surgeons and other businesses to provide my marketing advice. I normally charge $150 per critique. (This is a real value -- if you call my office and do not identify yourself as a holder of a free critique coupon you will be charged $150.)
For example a landscaper would send me a copy of a letter or some ad, sales letter, etc. I tell them what's good, what needs work and what's really terrible. Honestly, I don't pull any punches. This will be a real eye-opener for you. So if you're thin-skinned and can't bear having your "mistakes" pointed out, be forewarned.
You get 2 coupons for critiques of ads, letters, brochures, websites, etc. it’s your choice. You send it to me and I’ll promise to make it better – much better! That's $300.00 worth of time and expertise.
System Component #4
You will receive a 3-Month Subscription To My "Going Green" Client Newsletter Templates (A $105.00 Value)
With this system, you’ll get a monthly pre-done issue of the Going Green™ newsletter. You’ll get instant access to everything on our new state of the art "Membership Site".
You simply download the files that you need (there are actually 6 different files available each month. And since everything is accessible in both Microsoft Word and Microsoft Publisher formats, you can quickly and easily plug-in your information and make any small changes that you see fit.
And for those of you who are more high tech, we even include each issue in a pre-formatted text email version should you choose to send out an email newsletter (an ezine) to your prospects and clients.
Now, here’s what your clients will find inside each newsletter issue:
- Spotlight on a Specific Landscaping or Lawn Care Subject – Your clients will read about new breakthroughs in industry or receive helpful information and recommendations for improving their property. Plus, they’ll be directed to action, and to call your office for an estimate or consultation. Immediate payback!
(Please be aware that we have dozens of irrigation, lighting, tree-care companies using these same templates - they are very easy to edit for your specific needs no matter what type service you offer!)
- Referral Stimulator Program™ – A proactive approach to generating more referrals - Each issue is carefully designed with proven "direct response marketing elements" and "instant referral stimulators" making response and referrals almost automatic.
- Questions and Answers section – Your clients will enjoy reading questions and answers to their most common landscaping concerns.
- Helpful & Interesting Articles – Your newsletter will also become a source of great information not only about landscaping, but it also includes other “non-related” articles and helpful information that applies to their everyday lives. This way, you are seen as the trusted provider of objective and helpful information.
- Quizzes, Contests and Other Fun Stuff – To keep clients interested in reading your next issues, you’ll use these techniques that get clients and prospects involved with your newsletter. And lots more.
Notice that this newsletter does not only contain landscaping, lawn care or gardening content. THAT is one of the most powerful secrets to getting it read every month.
And make no mistake – this is not a “slick”, 4-color publication. In fact just the opposite. It is carefully designed to look as if you wrote it all yourself, slaved over the computer, to personally create it for them. (There’s no reason for them to know that you did PRACTICALLY NOTHING.)
Plus, to keep you in the loop as we continue to uncover new strategies, I’ll continue your subscription at the member discounted price of just $18.47 per month (the non-member price is $37.00 per issue).
System Component #5
You’ll get coupons for TWO 15-Minute Tele-Coaching Calls (a $135.00 Value) with me. You and I will spend 15 concentrated and focused minutes working on your business and the “launch” of these new methods.
Many say that consultations get them focused on what to do first, second and third. Your questions will be answered, doubts removed and actions agreed upon.
I charge $270/hour for telephone consulting. If you are prepared we can cover a lot of ground during a coaching session. You'll get to pick my brain and ask absolutely anything you like. However, you must call at your appointed time – and if you miss it, you miss it – there’s no rescheduling. Why? Because either you’re serious about this, or you’re not.
As an option, you can get my:
Platinum System
Which includes everything I've just described above – PLUS:
System Component #6
Green Industry Client Attraction Tool Kits
Your Very Own Pre-Done Marketing Arsenal
(a $500.00 value)
These tool kits contain everything you'll need to turn on your own marketing machine. It’s all done for you and ready to go.
Whether you’re looking to promote residential or commercial maintenance services or landscape installations, I’ve got you covered. It’s all there, done for you! (You can also quickly and easily customize these materials for any other service that you provide). This toolkit is actually multiple toolkits “in one”. You get:
- Display Ads
- Lead Generation Ads
- Informative Reports
- Flyers
- Standard Size Postcards
- Over-Size Postcards
- Sales Letters
- Press Releases
- Voice Mail Scripts
- Consumer Awareness Message
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This kit also contains my personal, unique, copyrighted “Consumer Awareness Message” and “Special Reports” collection. This strategy builds instant trust with prospects. It differentiates you from other contractors and eliminates low-price shoppers. It is a very powerful tool! You will get four special reports that may be used immediately. All you’ll have to do is fill in a few blanks and put your name on it!
This Strategy alone has such an impact on any and all advertising that you do, it could be worth thousands and thousands of dollars all by itself.
You get camera-ready hard copies of everything and it's also all on cd-rom. You could just have your printer plug-in your company name and logo make any quick edits or changes that you may require and you're ready to go. (It couldn't be easier!)
Immediately, you can put my proven and tested marketing strategies to work in your business without writing or creating a thing! Try hiring an advertising agency or some other professional to create something like this and you’d easily be looking at $5000, or more. And, with no guarantee that it would even work (chances are it wouldn’t).
System Component #7
“How To Profit From Your Yellow Pages Advertising”
(a $239.00 value)
I can show you how ANY contractor how to (at least) DOUBLE their Yellow Pages response.
When talking about Yellow Page advertising I often hear the same thing from contractors in our industry…”The Yellow Pages suck!” or “that’s a big waste of money”. Truth is, it’s not a problem with the Yellow Pages, it’s the horrible ads that most contractors create.
Yellow page advertising is a very misunderstood media. It’s the only place where prospective clients will turn to the directory and ‘seek’ you out. And it’s a pretty big percentage of people who let their fingers do the walking. There’s literally billions of dollars of goods and services sold every year through the Yellow Pages. And it’s exactly where some of the high-end BUYERS are!
In fact, with Yellow Pages, the audience is far more predisposed to buy than any other media. Consumers pick up the Yellow Pages to make a purchase a staggering 84% of the time! And industry statistics show the largest segment of Yellow Page buyers are high income earners (your ideal clients).
And the good news for you is that almost 2/3 of these people don’t have a specific organization in mind. That’s where you can profit!
The Problems With Yellow Page Advertising
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It’s the most competitive media (you’re side-by-side with your competition).
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It’s expensive.
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It’s not like regular advertising that you can cancel after a month. With Yellow Pages you sign a contract for what’s essentially an annual lease of the space. Period.
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You can’t make changes in your ad until next year, once it’s gone to press
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Not a good media to test in. It would take 5 years to do 5 single variable tests.
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You can’t choose where your ad appears on the page
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But the absolute worst problem
is how terrible the ads are…
85%-95% of all yellow pages ads I see are a complete and utter waste of money. I mean it - you’d be better off taking the money you spend every month and putting it into your kid’s college fund or taking a vacation. Advertisers simply take their business card and enlarge it - that’s called “Name, Rank and Serial#” advertising and nearly everyone in the directory does the exact same thing. That’s especially true if you have your clueless ad rep design your ad. They are simply TRYING to make your ad look exactly like the others in the directory.
Every contractor should be making good money with a Yellow Pages ad. You can too. I’ll show exactly how to put together a Yellow Page Ad that WILL pay off. I’ll explain all of the “myths and lies” that you hear from the Yellow Page reps – what to believe and what to ignore.
With your Yellow Pages manual you’ll receive a CD containing tested and proven Yellow Page ads that you can take and use as your own. Simply insert your info and company logo and you’re ready to go. It’s all done for you.
I sell this system separately for $239.00.
However you “think” this manual would be helpful to you in growing your business, you probably haven’t even considered half of it! Here’s a sampling of what you’ll find inside:
- The three things that every Yellow Page ad MUST accomplish.
- How to dominate your market and infuriate your competition.
- How you can make sure you ad attracts attention (even if it’s a small one).
- How to double the profitability of any ad.
- The ideal design.
- The conspiracy about placement and how to use it to your competitive advantage.
- Plus, your very own ads created for you! And much more…
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System Component #8
“The Green Industry Guide To Profitable
Home & Garden Shows” (a $125.00 value)
Find out how to make trade shows finally pay off for you. Inside you’ll learn:
- What you must do to properly plan for any show.
- How to create the ultimate display for pennies on the dollar.
- Exactly what you should be doing at the show for maximum return.
- How to efficiently and effectively launch a follow up campaign
- The one thing that 9 out of 10 contractors don’t know which will triple your trade show success, and so much more…
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System Component #9
“The Secrets to Creating Profitable Direct Mail For
Your Green Industry Business” (a $125.00 value)
In this guide you will learn the secrets that will drastically increase the response on any direct mail piece that you create. Direct mail is one of the most powerful ways in existence to market your services. This year alone there will be over $30 billion spent on direct mail. Do you think there would be this much money spent in direct mail if it didn’t work?
So why do most small businesses, including Green Industry businesses, think direct mail is a waste? Well in most cases, they just have not had any instruction on how to use it, so when they sent out a postcard or a letter they got a dismal response.
Here’s just a small sample of what included in this guide:
- Tried and proven techniques that will increase your response by 10 times.
- Why anyone can learn to create powerful direct mail literally overnight.
- Which direct mail format works the best.
- The secrets to getting your envelopes opened almost every time. And much, much more…
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In addition,
- You get not two, but Four Ad Critique Coupons. We’ll review anything you have before you use it! To get you started, I’ll critique four of your ads; letters, flyers, yellow pages ads, etc., myself, and I will make them better. I normally charge $150 for ad critiques without these coupons. (A $600.00 Value)
- You’ll receive a free 6-Month subscription to my Green Industry Success Newsletter (A $210.00 Value)
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And remember, no matter which package you choose,
you get my 100% Money Back Double Guarantee.
I’m so sure that my systems will skyrocket your income that
I’m willing to let you try it absolutely RISK FREE.
So How Much Does All This Cost, Anyway?
The complete BASIC SYSTEM requires an investment of just $627 (plus $20 s/h). Or, the PLATINUM SYSTEM, just $797 (But Read On For A Huge Discount Until the end of the Year Or until we run out).
However, in reality, my program doesn’t cost anything, - because it’s going to make you a whole lot more than the investment required (Guaranteed!).
And if you prefer you can even choose to pay in easy installments on your credit card!
One good job you wouldn’t get otherwise could pay back this entire investment literally overnight!
Is it possible to apply even a few of the strategies and not get ONE new customer? I doubt it. Heck, most of you will accomplish this in the first week. You can even put the system on your credit card and then make back more than the investment before the next credit card statement finds its way into your mailbox.
Should I charge more? Probably, and I intend to. I’ve owned several franchises and have seen first hand the training and materials provided by them. What I’m providing here is more practical and more complete than what most of them have to offer, and at a mere fraction of the cost.
I’ve also considered what consulting costs. I know one expert in the marketing field that charges $8,700.00 per day, plus expenses to come in a sit down with business owners like you and I and map out a complete marketing plan. Now, I’m not quite in his league, but I do charge $2,300 per day for onsite consulting. My system is like having me there all the time. What’s that worth? $2,000.00? $5,000.00?

Chuck Link started and sold his company for a huge profit within 18 months and is now the owner of Florida Outdoor
Lighting Distributors in Orlando, Florida.
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Larry Brown has had the single greatest positive influence both on my personal career and the success of my business. The numbers speak for themselves...
In my contracting business, we went from zero to 100,000.00 in sales in three months, and over 300,000.00 in sales in the first year. Larry then guided us through a successful sale of that entire operation. His advice and council is always right on target.
Chuck Link
Orlando, Florida |
We have used Larry Brown's Green Industry Success System to take us from zero dollars to over $8000.00 per month in two months...
We are looking to hit $12,000 per month in the next 30 days for one truck and two men. We achieved these results by reviewing Larry's material and taking ideas that seemed the easiest to implement and put them into practice right away. If you are just starting out as we are, or working to grow a current business, the Green Industry Success System has got more than enough ideas to take you to the next level.
Don Sanders
Elegant Land Design and Care
Houston, Texas
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My company's sales tripled within three months!
"I hired Larry to help with my business with some new ideas and systems. After he helped me, my company's sales tripled within three months. He has a great business sense!" |
David Homansky
Owner, Landlighters, Inc.
Atlanta, GA. |
Why You Must Respond NOW:
Three reasons:
First, why wait? Every day that goes by without this System in your possession, working hard for you, represents lost income for your business.
Second, the above fees are subject to change, soon. My System will never be offered at a lower price.
Third, IF you respond right now, you will receive three important bonus gifts - absolutley FREE:
BONUS GIFT #1:
“21 Strategies For Leveraging Your Green Industry
Business Using Marketing Technology”
(A $125 Value)
Inside this brand new guide – you’ll find out the secrets and strategies that will put you miles ahead of any competitors. Here are just a few:
- Why almost everyone is absolutely dead wrong about how they set-up their website.
- How the power of hotlines and recorded messages can completely change the way you attract and qualify new business leads.
- Put the power of email marketing to work for your business instantly without ever being accused of ‘spamming’
- Learn everything you need to know to increase the number of prospects you attract by two or three times - without any extra effort!
- How the Internet, when used properly, is an amazing source of new prospects AND an amazing way to build better and stronger two way relationships with your existing clients.
- The critical web marketing mistakes that are killing your site right now and you probably don’t even know it.
- What the first job of your web site really is.
- How to drive targeted local traffic to your website in 5 minutes or less for pennies per visitor.
- How to capture the name, email and address of every single interested prospect who comes to your site…AND…how to automatically follow-up with them forever without lifting a finger!
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BONUS GIFT #2:
“How to Get $1 Million Worth of Publicity …Free!”
Video DVD (a $150.00 value)
This video DVD really "spills the beans" about everything you need to know to generate tons of free money-making publicity for your business. The kind that produces clearly measurable cash profits. (That's the best kind!)
Free publicity is great not only because of the cost (free) but also the credibility it gives you to make you the ONLY contractor that prospects will call. A third party endorsement from the media is 20 times more powerful than anything you could write by yourself in an ad. The video is produced by a veteran of over 20 years in the PR field, who has used Publicity to land him on CNN, Johnny Carson, Phil Donahue and even Forbes magazine.
The secrets he shares in this new and updated DVD include:
- How to conduct a publicity blitz for only 15-cents a target.
- What to never say to a reporter who wants to interview you.
- The 12 words you must say before you agree to an interview and much more.
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I was able to get this profit-producing DVD for you through a very special arrangement.
BONUS GIFT #3: (Platinum System Only)
You’ll get a coupon for a One-Hour Private One-on-One Private Consulting Call (a $270 Value) with me. You and I will spend 60 concentrated and focused minutes working on your business and the “launch” of these new methods, or anything else you would like. For many people it will really all come together after a deep personal consultation. I’ve literally done everything I can to make it all come together in the system, but there may be a few nagging questions that need answering.
During our time together you’ll get advice and assignments from me. And I’ll expect you to report back. That's $270 more of my most valuable asset -- my time!
Now, Let Summarize EVERYTHING You Get
With Each Level of Membership:
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Description
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Seperate Purchase
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Basic System
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Platinum System
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| “How to Cash-In More Green Industry Profits” Manual (W/ CD containing all letters, promotions & forms) |
$450 |
Included |
Included |
| “Insider Secrets to Marketing Your Green Industry Biz” 6-part Audio Coaching CD Set |
$350 |
Included |
Included |
“21 Strategies for Leveraging Your Business
Using Marketing Technology” |
$125 |
Included |
Included |
| Million Dollar Publicity DVD Video |
$150 |
Included |
Included |
| Priority Marketing Critique Coupons |
$150 each |
2 Included |
4 Included |
| Monthly Client Newsletter Templates |
$35/month |
3 Included |
3 Included |
| Tele-Coaching Coupons |
$67.50 each |
2 Included |
4 Included |
| “How to Profit from Your Yellow Pages Advertising” (Manual and CD with pre-done ads) |
$239 |
N/A |
Included |
| “Secrets to Creating Direct Mail” |
$125 |
N/A |
Included |
| “Green Industry Guide to Profitable Home & Garden Shows” |
$125 |
N/A |
Included |
| Private One Hour Tele-Consulting Call |
$270 |
N/A |
Included |
Business Attraction Tool Kits
With all materials on CD Rom |
$500 |
N/A |
Included |
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TOTAL VALUE |
|
$1,641.00 |
$3,440.00 |
Your Investment ... (only) ... |
|
$627 |
$797 |
TOTAL SAVINGS |
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$1,014.00 |
$2,643.00 |
Plus both systems carry my iron-clad, bullet-proof, 100% money-back guarantee for a full year!
HUGE NEW YEAR- SAVE 37% IF YOU ORDER THE PLATINIM SYSTEM AND PAY IN ONE SINGLE INSTALLMENT!!!
(Only 50 25 11 7 4 available at this price)
(Just click the red button below To Order)

( 3-payment plan does NOT apply to the Special discount, but you can use this button to order and make 1 payment)
One more thing – and it could be important! If you're paying by credit card and ordering the Platinum System, you can pay in three convenient installments.
That's just 3 Easy Payments of $282.33
For the Complete Platinum System
(Charged 30 Days Apart)
But remember, you must take action right away. Don't set this aside--chances are too great you'll forget.
You Have Two Choices Now:
- You can ignore everything I've said and go on with business as usual, while you keep getting what you're getting now and forever. Or...
- You can start using my guaranteed marketing system to kick your business into overdrive -- the choice is yours (but all of the risk is mine).
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Look, if any of this makes even the slightest bit of sense, and you are serious about building a more profitable business...then why not explore this a little further? Since you've read this entire report, it must mean you not only want to be a survivor...but that you want to win, and win big!
And, if what you’re doing now is not working, I can promise you it won’t be working next week, next month or even next year! Or, if you’re already successful, then make a decision to do what all successful business people strive to do: better your best and continue to excel. These strategies will give you that extra edge!
So before you put this aside, please take the time to place your order. All you need is a credit card to pay for your first installment, and our order form is 100% safe and secure. Click here to order now.
You can call me at 1-601-442-9440 on my private line to ask me any questions you might have. Even if you're still skeptical, why not give me a call anyway? Who knows you might like what you find out, and if not, all you've done is spent a little more time checking this out further.
Why not go ahead and give me a call if you have any questions what so ever...I'm always happy to talk to you -- and you don't have anything to lose.
There is no good reason not to accept my guaranteed offer. I look forward to hearing from you real soon.
Sincerely,
 
Larry L. Brown, CLP
PS #1: You may wonder why after cashing out and selling my green industry businesses I would choose to share this information with you. Actually, there are 3 reasons. First of all, I love the green industry and really want to stay connected. I consistently get calls from people in the industry trying to hire me to do different types of consulting and frankly with a newborn daughter and several business ventures, I just don’t have the time to travel much. By doing this I can sort of “can and clone” my information and make it available without being away from home. Secondly, I’m obviously going to make some money, but that’s not the biggest motivation. Third, after seeing so many people in the industry suffer for so long, I have found that by sharing what I have learned that I can help others create success. That to me is fun, interesting, and rewarding. So, there’s nothing to be ‘suspicious’ about, my motives are simple and I have no hidden agenda. And, I absolutely guarantee your satisfaction with my 100% money back guarantees.
PS#2: If you only get ONE successful marketing idea from my material then this system will easily pay for itself. Heck, for most of you, if you only get one new job, it’s worth many times the investment. How hard can that be?
PS #3: THINK ABOUT THIS! You will easily spend thousands of dollars on new trucks, equipment and even computer programs for your business, but that will not help you get more customers. My system is designed for 2 things – to get you more customers and to provide you with financial freedom. And just think how easy it (has been) to WASTE hundreds of dollars on some Yellow Page or newspaper ad that doesn’t work at all, and falls flat on its face...
This system will save you more money than it costs!
Remember, you’re joining me in an ongoing membership and personal relationship. We're going to be with you, to give you personal guidance and support every step of the way!
There's Just No Way You Can Lose!
SAVE 37% ON THE ENTIRE PLATINUM SYSTEM RIGHT NOW!

Green Industry Success Systems ™
P.O. Box 1587
Natchez, MS 39121
Phone: (866) 966-9955
Email: support@greenindustrysuccess.com
www.GreenIndustrySuccess.com
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