Landscape Contractors & Lawn Care Operators:
“Here's How to Create a Company Newsletter
GUARANTEED
To Increase Your Business
And
Create More Referrals …
Without Writing!”
(Read on to find out about all new pricing and delivery Method - NEWfor 2010)
Monday - 6:30 AM
From: Larry Brown, CLP
Dear Fellow Green Industry Contractor,
There’s no better way to generate more landscaping or lawn care business, stay connected with your clients, and stimulate a ton of referrals than with a monthly newsletter.
I'm sure you've heard that same thing over and over again from every marketing expert. You’ve probably even considered putting out a newsletter, but if you’re like most landscape contractors, you just can’t find the time to ever get one out.
There’s no doubt about it, coming up with interesting articles and compelling stories is hard, hard work, and unless you have lots of extra time on your hands, it’s easy to keep putting off publishing a newsletter until “someday”.
But of course, we all know “someday” usually never comes…
Oh sure, there are a couple companies that will do it all for you – but they’ll charge you an arm and a leg. And since they don’t really know the first thing about creating compelling articles and irresistible offers it probably won’t get too many prospects to actually call you (which is the whole point of sending out a newsletter in the first place).
Well, all that can change starting right now…
Announcing The Only Pre-Done, Ready-To-Go, Camera-Ready,
Just Plug-In
Your Name, Logo, Photo and Phone Number, Direct Response Newsletter
for Landscape Contractors and Lawn Care Professionals
But before I tell you more about this – it’s important to understand why you really need a newsletter in the first place. Here’s the big secret…
Your Best Prospects For New Jobs, and Your Best Sources
For Referrals Are Right Under Your Nose!
Your current clients are actually your best prospects for other products and services. Really. And to illustrate this point, let me give you an example from the remodeling industry. Once a homeowner gets their kitchen remodeled, after a short period of time they begin to notice the bathroom or some other part of the house really needs work. The new section only serves to highlight and contrast how much worse the other sections are.
This same thing applies with almost all landscaping clients. So if a client previously hired you to landscape their front yard, it shouldn’t be a surprise they’ll start looking more critically at the old plant material and bare spots in the back yard. This presents a perfect opportunity for you — but ONLY if you keep in constant contact with them.
And the best way I know how is through an effective newsletter.
Keep Communicating With Your Current
And Prospective Clients Using A Monthly Newsletter
However, current clients aren’t the only ones who should receive your newsletters. What about prospects who’ve received estimates or proposals from you and never moved forward? I’d bet you have lots and lots of those.
You’ve probably heard the expression “out of sight – out of mind”, well that definitely applies to your landscaping and lawn care prospects. As you know, most buying decisions are not made after only one or two contacts. Some clients take months and months, and maybe even years to finally decide to move forward with the work you proposed. In fact, studies have shown that the 81% of major buying decisions are reached only after the 5th contact from the seller (in this case that’s you!).
So, that’s where you newsletter comes to the rescue again!
There’s no better way to showcase your expertise and the variety of services you offer, than inside an informative and entertaining newsletter. Plus, since newsletters contain information, they’re viewed as more objective and valuable to people so they’ll hold on to them longer than your brochures or ads. And if they’re done in the right way, your subscribers will even start looking forward to getting your newsletter each month.
But that’s the catch. It’s got to be a consistent and ongoing contact for subscribers to read through your newsletter instead of just tossing it away. And you can’t just pop a newsletter in the mail anytime you feel like it. It doesn’t work like. That’s what I call “inaccurate thinking”. In order for people to expect it, look forward to it, and most importantly act on it – you’ve got to stick to a schedule.
Monthly frequency is the best. When companies use those fancy newsletters, or try putting one out on their own, they usually let the frequency slip. Get it out this month – skip 3 months – late the next. MONTHLY on-time arrival demonstrates dependability, reliability, and professionalism. That in turn builds trust which in itself generates business.
You might get by with bi-monthly or quarterly (anything less than quarterly, you’re just kidding yourself that you have a newsletter). But, according to the mail order industry, you’ll lose 10% of the value of a customer each month you do not keep in contact with them.
So that means, if you haven’t done anything to keep in touch with your prospects and clients they’ll forget all about you in less than a year.
And what’s more is the fact that your clients are being bombarded with advertising from your competitors. Everyday your clients are exposed to ads, postcards, your competitors’ trucks driving down the road and no telling what else. Sometimes it even seems like your competitors may be paying more attention to your clients than you are.
So What’s the Secret to Creating Top-of-Mind
Awareness From Your Clients and Prospects?
Well, I already explained it. It’s simply being continually in front of your prospects and clients and letting them identify you with any of the services that you offer. And there’s no better way than with a monthly newsletter.
Okay, well now that you know why, let’s talk about the how. Have you ever decided to put out a newsletter only to never get it out? Or maybe you managed to get one or two issues out and then it became a royal pain to keep up with the deadlines?
Well, it doesn’t have to be like that anymore because…
Now, You Can Get A Pre-Done, Ready-To-Use Newsletter
Without All The Hassles Of Doing It Yourself
These ready-to-go camera-ready newsletters, make sending out a great newsletter quick and easy! Just plug in your company information and you’re done. There’s simply no better way to stay in touch with your clients, sell them more services, ask them for referrals, and make sure they never forget about you again.
Introducing the “Going Green™”
Pre-Done Newsletter System
With this system, you’ll get a monthly pre-done issue of the Going Green™ newsletter. You’ll get instant access to everything on our new state of the art "Membership Site". You simply download the files that you need (there are actually 6 different files available each month. And since everything is accessible in both Microsoft Word and Microsoft Publisher formats, you can quickly and easily plug-in your information and make any small changes that you see fit.
And for those of you who are more high tech, we even include each issue in a pre-formatted text email version should you choose to send out an email newsletter (an ezine) to your prospects and clients.
Now, here’s what your clients will find inside each newsletter issue:
- Spotlight on a Specific Landscaping or Lawn Care Subject – Your clients will read about new breakthroughs in industry or receive helpful information and recommendations for improving their property. Plus, they’ll be directed to action, and to call your office for an estimate or consultation. Immediate payback!
(Please be aware that we have dozens of irrigation, lighting, tree-care companies using these same templates - they are very easy to edit for your specific needs no matter what type service you offer!)
- Referral Stimulator Program™ – A proactive approach to generating more referrals - Each issue is carefully designed with proven "direct response marketing elements" and "instant referral stimulators" making response and referrals almost automatic.
- Questions and Answers section – Your clients will enjoy reading questions and answers to their most common landscaping concerns.
- Helpful & Interesting Articles – Your newsletter will also become a source of great information not only about landscaping, but it also includes other “non-related” articles and helpful information that applies to their everyday lives. This way, you are seen as the trusted provider of objective and helpful information.
- Quizzes, Contests and Other Fun Stuff – To keep clients interested in reading your next issues, you’ll use these techniques that get clients and prospects involved with your newsletter. And lots more.
Notice that this newsletter does not only contain landscaping, lawn care or gardening content. THAT is one of the most powerful secrets to getting it read every month.
And make no mistake – this is not a “slick”, 4-color publication. In fact just the opposite. It is carefully designed to look as if you wrote it all yourself, slaved over the computer, to personally create it for them. (There’s no reason for them to know that you did PRACTICALLY NOTHING.)
"Before You Look At An Actual Sample Of The Newsletter Take a Moment To Read What A Few Current Subscribers Have To Say About This Simple Investment"
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Hi Larry,
I want you to know that since we started this newsletter last August 09, we have picked up an additional $3000 in sales to our existing clients. Not bad for the off season. Thanks!
John Mueller
Mueller Landscape Inc
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Larry,
People love the newsletters. I've had a great response to them this
year. I have a 4 and 2 year old and my business partner has a 6,4,and 1
year old. We put pictures of the kids in the one "box" and our customers
LOVE it!
Thank you,
John Smith
No Limits Landscaping
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Larry -
We have been getting all postive feed back from our clients regarding the monthly newsletter!
Thanks again,
Scott
Scott CAllenius
The Lawn Guy
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Hi Larry,
I just received an e-mail about your newsletter promotion. I've
purchased your marketing system and I'm a subscriber to your
newsletter. It's working great for me. I just started sending it in
August and have already attained two new clients as well as work from
a previous customer as a result . Not to mention the positive
feedback from clients about how much they appreciate the newsletter.
I'm excited about what this is going to do for my business.
Thanks,
Brian Patterson
Trophy Landscape
Clarkesville, GA
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Hi Larry,
Amy here in Charlotte NC, I already receive your newsletters, which I love and by the way and have received MANY compliments on it!
Amy Morris
Mint Landscaping
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Thank you Larry for providing this incredible tool! I have use it and have had great success with it. Again thanks and I am excited about the continuance of the newsletter for another season/year.
Philip Rolle
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Hi Larry,
Thank You very much...that gives me a great start ! So far in just a weeks time, $400 invested we have $600 a month in maintenance.......oh yeah and they are all within a 4 mile radius of our office. We have a long way to go .....but not a bad start. Thanks for the help so far !!
Ryan Ranker
Cutting Edge Landcare
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“I’m Impressed. But, What Does All This Cost?”
Once you see the results a direct response newsletter will produce in your business, you’ll no longer consider it a “cost” but rather an investment in your income and your ever-increasing market share.
But I realize you haven’t used this system yet, so that’s a fair question.
If you look at the going rate for customized newsletters you might be a little shocked. Hold on to your hat because one company I checked out would charge you a flat rate of $125.00 per hour to create your newsletter, and typically the finished 4-page newsletter runs you a bare minimum of $525.00 per issue.
So, let’s do a quick calculation here: $525.00/issue x 12 issues over one year = $6,300.00. Wow! And that’s not even adding in printing and postage. And what’s worse, these newsletters are created by boring editors who couldn’t successfully promote your company if their lives depended on it.
Now, I don’t want to see you spending thousands and thousands to create some dull and useless newsletter that only gets tossed into the trash. That’s why I’ve decided to offer this pre-done newsletter for a flat rate of only $37 per issue. BUT, you can save over 15% with the 3 month pre-paid subscription. Or, you can save a huge 25% by pre-paying for your first 6 issues. And Finally, should you choose the annual subscription you will save a whopping 50% off of the single issue price.
That’s it, and you get every monthly issue of Going Green™, delivered to you on CD each month, copyright-free to use anyway you want. That means you can have your office manager take any of the powerful articles from the newsletter issues and post them to your website or even use them in your other marketing efforts.
My 500% Sterling Silver Guarantee
Your success using these pre-done newsletters is completely guaranteed. In fact, I’ll make you a bold one year guarantee. If you give the newsletters a fair shot - I’ll guarantee you at least a 500% return on every dollar you invest in sending out the newsletter for one full year.
But for me to guarantee you those results, I’m going to have to have a small commitment from you. So to be fair, what I ask is that you mail each issue out to at least 100 clients and/or prospects (don’t worry if you don’t have that many prospects or clients on your mailing list as of now, we’re going to show you how to get that many or more right away) , for 12 months in a row. After those 12 months...
If you haven’t made a minimum of 500% return on your investment (at least 5 times!) – in new jobs, customer referrals, repeat business – just show me proof (postage receipts, receipts for printing, etc.) that you mailed out 12 issues to at least 100 people, and you’ll be refunded for all 12 issues that you’ve paid for.
You can cancel your subscription at any time with a 30 day written notice (via email or letter) – but in reality, canceling might be one of the biggest mistakes you could make.
You see, I know once you start putting out a powerful client newsletter that I’ve written for you…you’ll attracts lots and lots of new and returning clients. I’ve witnessed the results these newsletters produce not only in my businesses but in many others as well. So, when I make you this bold guarantee, I know it’s a safe bet.
There is One Significant Restriction:
Here it is; I am only making these newsletters available to ONE company in each zip code. It wouldn’t be fair to you if your nearest competitor down the road was sending out the exact same newsletter. So only one company per zip code is granted exclusive access to this unique, pre-done material. First-come, first-served and when your zip code is sold out you will be placed on a wait list in the unlikely event the first company drops out.
Okay but there’s still more…
Special Free Bonus
If you need another reason to be prompt, you’ll get an exclusive bonus when you register within the next 10 days.
Free Bonus: You’ll get a copy of my special confidential report, “Secrets To Maximum Profit From Your Company Newsletter” (a $79.00 value). Inside this report you’ll discover a few more pearls about making your newsletter work even harder for your company:
- How to use inserts for maximum effectiveness.
- How to swap “ads” with complimentary businesses so they’ll pay for your mailings.
- What irresistible offers to make each month to your clients to create instant cash flow.
- How to compel subscribers to give you their friends names to be added to your newsletter list.
- Incredible sources for super-cheap printing and much more.
Here’s How to Get Started:
There are 2 easy ways to register:
One: Click here to use our safe and secure order form . You can pay using your choice of American Express, Master Card, Visa or Discover.
Two: You can mail your order form with your personal or company check to: Green Industry Success Systems – PO Box 1587 – Natchez, MS 39121.
Don’t delay! Because the first company who signs up will reserve their zip code and there will not be another company whose company address is in that same zip code with access to these newsletters. Period.
Don’t let this announcement get tossed aside. Register right now to avoid being disappointed if you miss this exclusive opportunity.
Sincerely,
Larry L. Brown, CLP
Green Industry Success Systems
www.GreenIndustrySuccess.com
P.S. Just think! You’ll never again suffer through the pain and hassle of trying to put out your own client newsletter. Or pay big bucks to some company who doesn’t know the first thing about promoting your business. Now, you can get everything all done for you. You just plug-in your name and phone number or hand off a CD-rom or thumb drive to your local printer or Kinko's. It couldn’t be easier.
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